An oft quoted statistic is that 93% of our communication is non-verbal. This number is based on research performed through multiple studies. It’s also anecdotally true for most. Nearly everyone can remember a time where there was a disagreement over a misunderstood text message or email. These digital messages can’t convey body language or tone of voice.
Researchers estimate that 55% of our communication is through visual cues such as facial expressions or posture and 38% is through vocal elements such as tone of voice. The remainder, just 7%, is the actual words that we use.
That’s why it’s so important to us as a professional marketing video production house to create effective non-verbal elements in the video that we produce. These non-verbal elements are the largest part of the messaging by far.
This message doesn’t have to be complex. See the spot we created for The Inner City Scholarship Fund. We used stop motion animation to create a fun picture of the work that the organization is performing. Not a word of dialog is spoken, yet the message is crystal clear.