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True stories connect with people. A sense of vulnerability and transparency builds trust in your brand. It shows that you don’t have anything to hide. It shows that there are real people behind your brand. You are no longer a faceless product or company; you are real people connecting with other real people in your marketplace.

There’s a saying that goes, “Facts tell. Stories sell.” People don’t connect with facts. They connect with stories. Your stories can actually shape the way that someone thinks.

Authentic stories told through live action video are far more powerful than a marketing message told through other methods like 3d animation, motion graphics, or character animation. See the “behind the scenes” video we produced for Benefit Cosmetics.

Team members are telling their stories through their own words. The shots are candid in nature. It feels real, transparent and authentic and that’s what makes it effective.

Author Otherlander

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