SunPower CEO Thomas H. Werner hailed our yearend holiday spot as “one of the most successful videos SunPower has ever commissioned.” Sent to customers and partners around the world in 8 different languages, this spot generated an unprecedented amount of social currency. Seeing the impressive results and understanding the power of the resulting social currency, SunPower entered a long-term partnership with us to create TV spots, new product videos, website videos and more.
The close relationship that developed from this long-term partnership has given us valuable insight into the customers and partners for which this media is being created. The result is far more effective stories and communication while reducing the resources that SunPower needed to devote for throughout the process.
