Overall – opportunity to make more clear the 3 main benefits of adopting InvisiMount.  Currently feels a bit more story-driven than benefits-driven.

 Change opening title: “InvisiMount™ Residential Mounting System”

Music style feels a bit off- don’t have constructive suggestion however…sorry. (and balance too high – should recede more)  If can score at all, consider building to crescendo when array is complete, moving into the sweeping shot (build to the project completion) Other music magic moments (for lower pickups),Splice completion, Even spacing, Mid-Clamp tighten, End cap complete

Difficult to read supers and hear V/o at same time – can we try to stagger timing? Would be good to add a 2^nd view of Daniel at 1:00 or 1:30 to remind audience who is talking Did “saw horse” shot not end up working out creatively?  Didn’t see it.

·         0:08 Upfront v/o from Daniel: Anything that excludes “some of the…most efficient panels on the market?, “some of the best warranty” (We have THE most efficient panels on the market and THE best warranty)

·         0:08 ProVoltz is one word.  Also please drop “Previous Lead Installer” from title.

·         0:21 consider swapping from live action to “multi-roof” view to show “86%” stat

·         0:26 any shots with Milwaukee brand covered?

·         0:31-0:33 any shots w/ non-branded gloves?

·         0:53 provide super: “Requires only 1 grounding lug per row”

·         1:00 can we crop out the top right corner issue on the time lapse video?

·         1:07 See and say opportunity for “mid and end clamps” (add super to support v/o?)

o   Can we add the shot of Ryan holding the mid clamp/ closeup of midclamp for context shot?

·         On shots with torque wrench, only need to show maybe 1/3 twist.  No need for multiple rotations.

·         Mid clamp v/o gets a bit repetitive –for example, can drop “reduces amount of stuff we have to purchase”

·         Separate out “25 year product warranty” in super

·         Separate out the UL2703 listing and supers, and run for longer, during the grounding steps?

·         Class A Fire rating show w/o other things going on, run for longer

·         1:26 check groove copy with jake – consider something like “module frame compatible with other mounting systems”

·         1:53 drop aesthetics claim – let the images do the talking instead

·         1:58 I’d consider “romancing” the sweeping shot for longer

·         Still photo at end has “anchor points” visible (the things used to harness you in ) – possible to photo-shop out?